In today’s challenging market, it is even more critical to know when to zig, and zag. Sometimes the answer lies in the simplest questions.
Take Todd Basche. Looking at padlocks, he wondered why they used numbers versus letters, when words are much easier to remember. After failing to license his patented idea to top US lock manufacturers, he struck out on his own.
As of mid 2008, Wordlock’s distribution is around 10,000 stores across the U.S.
Not bad for a simple question.
Often my clients find the answers to their greatest challenges are right there all along, just sitting in their blind spots waiting for an outside observer to ask the right question. We all get so deep in the trees that we are unable to rise up to view the forest.
What is right there in front of you that you keep dismissing as too simple, not it, wrong time, to difficult? It could be a product, service, idea or person. If it keeps nagging at you, take another look.
Now, more then ever, it is essential to look at all opportunities and avenues. Never say no – imagine if Todd did.