The responses to the Queensland floods are inspiring and yet another example of Australian generosity in the face of disaster.
However, Cotton On's campaign stands out as an awesome declaration of intention.
The signs on their storefront windows do not merely ask for help. They say "WE WILL RAISE $1 MILLION". The language says it all. They will make this happen and invite you to join them.
Forget New Year's resolutions. Why not state your intentions?
Then, make them happen.